2015 Ford Mustang Review, Price and SpecsBy Lyn Atwood / December 9, 2013 / Tags: Tech
Fifty years after Ford first unveiled the Mustang at the New York World’s Reasonable, the American automaker is betting a total redesign will make the automobile appeal to drivers throughout the world.
TIME-GOT an exclusive look into the sixth-generation Mustang’s development, including some never before seen images that are now available online for everyone. The vehicle, that will go on sale next year as a 2015 version, is lower, sleeker and wider compared to the Mustang. The most notable difference: this is the first Mustang to be created for foreign markets, as Ford attempts to turn an American icon into its worldwide main.
Ford executives and engineers told TIME they found themselves straining to fill the demands of motorists in Europe and Asia, produce a Mustang with rightside steering for the Great Britain, India and Australia, while keeping the operation American customers expect. At one-point the job had to be rebooted because initial designs were not meeting these requirements, TIME has discovered. That price Ford millions. The brand new Mustang will also have a surprise below the hood: an optional 4-cylinder, turbo charged engine. It’s a nod to Europe, where gas costs are twice those in the U.S.A. but also dangers undercutting the Mustang’s marketable tradition like a V8 power machine.
Now, by producing a Mustang for sale round the earth, Ford is going to be extending its strategy of building so called world cars that may be marketed profitably in a broad array of markets with arguably its most recognizable brand.