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Survey says: Roku is the most popular streaming device

By Steph Myers / November 6, 2015 / Tags: ,

More people use Roku as their media streamer than Apple TV, Chromecast, or Amazon Fire TV devices combined.

Roku 4

A new survey by Parks Associates says Roku is the most popular media streaming brand among consumers today, by a big margin. More households have a Roku player in their living room than devices from other major brands combined—Apple, Google, and Amazon.

Roku beat out Apple TV, Google’s Chromecast, and Amazon Fire TV in the rapidly expanding media streaming market. Today, of the US households that have at least one consumer electronics device, more than 20% use a streaming device to watch TV, movies and other entertainment content, the survey said. That’s up from 12% last year.

“Roku devices are now the third most widely used connected CE device, trailing only Microsoft Xbox and Sony PlayStation as the most common platforms to access online video content on a TV set,” said Barbara Kraus, Director of Research at Parks Associates.

Roku’s market dominance is a big boon for the company, especially among such tough competition. In the past few months, the major streaming device makers have all come out with new models of their top products: Roku 4, Apple TV 4, Amazon Fire TV 2, and Chromecast 2.

The influx of updated devices gives consumers plenty of choices and pits brands against one another in the holiday shopping season already underway.

Roku has consistently been an extremely popular choice for cord-cutters, cord-nevers, and other consumers looking to expand their entertainment options. The Roku 3 and Roku Streaming Stick are top sellers and earn high marks from users and critics alike.

The release of the Roku 4 was hotly anticipated by brand loyalists who were ready to see the next model hit shelves. Roku 4’s new features include 4K ultra-high definition and a handy remote control locator to save users the hassle of taking apart the couch to find the clicker.

Holiday sales numbers for the Roku 4 versus the new Apple TV, Fire TV and Chromecast puck will shed light on which of the latest devices is gaining favor with consumers.

Steph Myers
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