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Roku gets HBO NOW

By Lyn Atwood / October 14, 2015 / Tags: , , ,

HBO NOW is finally available for Roku owners on the new Roku 4 device and prior models.

Roku 4 box

Roku owners don’t have much to complain about in the content department. Roku devices get over 3,000 channels and apps loaded with streaming entertainment.

But one glaring gap in the offerings has been access to HBO NOW. HBO NOW is HBO’s standalone subscription service. For $14.99 per month, subscribers can watch all of HBO’s premium programming without needing a traditional cable or satellite TV package.

⊕ RELATED: New Roku SE Is A Cheap Way To Stream HBO NOW

HBO NOW has proven to be popular with TV fans. With hit shows like ‘Game of Thrones’ and ‘True Detective’, cord cutters have been flocking to the service.

HBO NOW debuted exclusively on Apple TV. Then, earlier this year, it nixed its Apple-only contract and launched on Amazon Fire TV, Android, and Chromecast. There were signs that Roku was next in line to get the service soon.

But Roku has been conspicuously left out of the party—until now. The new Roku 4 device launched with the HBO NOW logo featured on the box. The app is officially available for download in the Roku Channel Store. Roku users can try it free for 30 days before signing up.

“HBO NOW is a hit with consumers and we’re thrilled to make it available to millions of Roku customers,” Jeff Dallesandro, Senior Vice President, Worldwide Digital Distribution and Business Development, HBO said in a statement. “Bringing our programming to consumers through HBO NOW is a natural evolution for HBO, and partnering with a streaming leader such as Roku greatly extends the reach of our service as we usher in this next phase of innovation for our network.”

Roku remains an extremely popular media streaming device brand. But competitors like Amazon Fire TV, Apple TV and Chromecast are working hard to woo customers and are seeing success. Roku was the last of the bunch to launch their newest device, Roku 4.

Roku 4 features 4K ultra-high definition support (so does Amazon Fire TV, but Apple TV doesn’t) and runs a new operating system. Adding HBO NOW to the lineup is an important move to please customers and prevent defectors from switching devices.

Lyn Atwood
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Lyn Atwood

Covering all things streaming, from the mainstream to the wonkish and back again.
Lyn Atwood
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